LEADERSHIP LOUNGE: Michael Vick's turn to turn up.

By TC. Lesesne

The news was refreshing, yet came with a hint of caution. Michael Vick's appointment as head coach of the Norfolk State Spartans presents a unique opportunity for redemption. After serving prison time for his involvement in a dogfighting ring, Vick has worked to rebuild his image, becoming an advocate for animal welfare. Leading a college football program, especially one in his home state, allows him to positively impact young lives. By mentoring student-athletes, emphasizing sportsmanship, and fostering a culture of respect for all living beings, Vick can demonstrate genuine growth and remorse. Additionally, he can follow the footsteps of Deion Sanders - when he went to another HBCU in Jackson State University and lead a wildly successful effort.

Success on the field, coupled with his off-field contributions to the community, could solidify his redemption narrative. If he can guide Norfolk State to victories while inspiring his players to become responsible citizens, Vick's story could become an inspiring example of how individuals can overcome past mistakes and make a meaningful difference. Additionally, Vick's experience with adversity and his journey of personal growth can serve as a powerful message to young people facing challenges in their own lives. By sharing his story of resilience and redemption, Vick can inspire others to overcome obstacles and strive for a better future.

Here are a few more ways Michael Vick will likely make an immediate impact at Norfolk State University

1. Better Athletes - Attract to the Star Quality

Michael Vick's appointment as head coach at Norfolk State is likely to attract a higher caliber of athlete. His legendary NFL career and electrifying playing style hold immense appeal to young players, potentially drawing top recruits from across the country. This mirrors the impact Deion Sanders had at Jackson State, where his star power significantly boosted the Tigers' recruiting efforts. Both coaches possess a unique charisma that can inspire and motivate players, elevating the program's competitive edge.

2. Ticket Sales Increase

The arrival of a high-profile coach like Michael Vick is a guaranteed box office draw. Expect a surge in ticket sales for Norfolk State home games, as fans flock to see the former NFL superstar in action. This increased revenue stream can be reinvested into the program, funding improved facilities, enhanced player support services, and potentially even higher coaching salaries. Similarly, Deion Sanders revitalized Jackson State's fan base, leading to packed stadiums and a significant increase in merchandise sales.

3. Locals and National Media

Michael Vick's return to his home state of Virginia will generate immense local excitement. The media spotlight will shine brightly on Norfolk State, bringing increased visibility and attention to the program. National media outlets will also be drawn to the story, further amplifying the university's reach and potentially attracting new fans from across the country. This parallels the national media frenzy that surrounded Deion Sanders at Jackson State, showcasing the power of a charismatic coach to capture the attention of a wider audience.

4. More Revenue

Beyond ticket sales, Michael Vick's presence will likely attract more corporate sponsorships and donations to the Norfolk State athletic program. His star power can enhance the university's brand image and attract lucrative partnerships. This increased revenue stream can be used to fund scholarships, improve facilities, and provide greater support for the student-athlete experience. Deion Sanders achieved similar success at Jackson State, leveraging his influence to secure significant financial backing for the program.

5. Social Media Buzz

The appointment of Michael Vick as head coach is already generating significant buzz on social media. Fans, analysts, and media personalities are actively discussing the move, creating a wave of online excitement and anticipation. This social media buzz can help to further amplify the program's reach, attract new followers, and build a strong online community. Deion Sanders is a master of social media, effectively utilizing platforms like Twitter and Instagram to engage fans, promote the program, and build a loyal online following.

6. Criticism and Compliments

While the appointment of Michael Vick is met with excitement and anticipation, it is also likely to attract criticism. Some may question his coaching experience or raise concerns about his past legal troubles. However, many will also offer praise for his determination, resilience, and commitment to giving back to the community. This dynamic is similar to the mixed reactions that greeted Deion Sanders' appointment at Jackson State. Both coaches have faced criticism and skepticism, but they have also garnered immense support and admiration for their willingness to take on challenging roles and inspire the next generation of athletes.

Furthermore, Vick's appointment as head coach of Norfolk State could have a positive impact on the local community. By bringing attention to the Spartans football program and the university, Vick can help to raise the profile of Norfolk State and attract more talented student-athletes. This could lead to increased academic and athletic success for the university, as well as economic benefits for the local community.

As a former athlete, coach, brand expert, and fan of Michael Vick, I understand the fighting spirit and competitiveness necessary to arrive at success in sports and athletics, as well as in life. I suspect Michael Vick is a winner at heart and understands how to attract winners. I suspect that Michael Vick will leverage this opportunity to bring in high-quality talent, high-quality coaching, and a spirit of excellence that he himself displayed on the field as a superior athlete.

By combining his competitive drive with his commitment to personal growth and community development, Vick can create a winning culture at Norfolk State that inspires both players and fans alike.