Power Moves: Get the superpower of a Bee and WIN!

Tony Lesesne

We love moving forward-thinking companies and high-performers forward from a brand integration perspective. It's always been a passion for our team. Surprisingly, our efforts are often made more complicated when brands we help are "busy" and not really "productive." That especially comes into play when it comes to integrating into the marketplace where the comnsumers are. Consumers, stake holders and your bottom line depend on your aility to get thngs done rtather than just doing things. Let's dive in.

click the video below for the Motivational Power you can master from Bees

Ever feel like you're just buzzing around, accomplishing a whole lot of... well, not much? You're busy, sure, like a bee in a lavender field, but are you purposeful? Let's face it, we humans are masters of the "busy" badge. We juggle endless to-do lists, attend meetings that could've been emails, and scroll through social media until our thumbs ache. But are we actually building a thriving hive, or just flitting from flower to flower, chasing fleeting digital nectar? The question hangs in the digital air, a persistent hum beneath the surface of our hyper-connected lives: We accumulate followers, likes, and shares, each a momentary burst of validation, a sweet sip of attention. Yet, the sustenance is ephemeral, leaving us perpetually searching for the next source, the next fleeting moment of relevance.

This constant pursuit, driven by algorithms designed to maximize engagement, often sacrifices depth for breadth, fostering a superficial connection rather than a robust, interconnected community. The true strength of a hive lies in its collaborative nature, its shared purpose, and the enduring bonds forged through sustained interaction. Are we investing in these foundations, nurturing meaningful relationships, or are we merely caught in a cycle of digital consumption, mistaking the illusion of connection for genuine community?

Bees, those tiny, stripy philosophers, have it figured out. They don't just fly around willy-nilly. Every frantic buzz, every pollen-laden leg, serves a purpose: the survival and prosperity of the hive. They don't get distracted by the latest viral flower trend. They don't doomscroll through petal-gram. They just get. stuff. done.

We, on the other hand, often confuse busy activity with actual achievement. It's almost inhuman. We’re like squirrels stockpiling acorns we'll never eat, just to say we have them. We fill our calendars with tasks that lack real impact, leaving us feeling exhausted but unfulfilled.

Bees keep it simple. They are all about the hive and doing what is lazer-focused for that hive.

They are busy accomplishing their mission, their purpose. I like many have lost focuis trying to be mor than necessary. I actually fell into that trap, trying to get out and network; be everywhere, meet everyone and create new opportunities for myself and my associates. I had thousands of business cards but very few actual contacts that mattered, because those peop;le were doing the same thing, spending so much time meeting people that they forgot to actually take the time to build relationships and get to know who they met. They als were horrible following up or returning calls because they were always out in the field getting new contact that rarely pan out.

So, how do we ditch the aimless buzz and embrace the purposeful flight? First, ask yourself: "What's my hive?" What are your long-term goals, your passions, the things that truly matter? Once you've identified your “hive,” prioritize tasks that contribute to its growth. Second, cultivate a clear vision. Imagine your desired outcome as vividly as a bee envisions a honeycomb overflowing with honey.

Third, remember that even the smallest action, like a bee collecting a single speck of pollen, contributes to the bigger picture. Don't underestimate the power of consistent, intentional effort. It's not about being busy; it’s about being effectively busy.

And let’s be brutally honest: buzzing around without a mission, purpose, or a solid plan is a recipe for chaotic business. You might be achieving tiny, seemingly important goals, but are they contributing to the big picture? It’s like a bee meticulously polishing individual honeycomb cells while the queen is starving. Often, what we lack isn’t ability, but discipline.

The discipline to say "no" to distractions, to stay focused on the essential, and to consistently work towards our "hive's" prosperity. So, before you dive into another flurry of activity, take a moment to ask yourself: "Am I buzzing, or am I building?" Choose the latter. Your future self (and your metaphorical hive) will thank you.

Let's ditch the "busy bee" cliché and aspire to be "purposeful bees." Let's trade frantic buzzing for focused flight, and aim for a hive that’s not just full, but truly flourishing. After all, life’s too short to just buzz around. Let’s bloom!